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PUBLIC RELATIONS SPECIALIZATION
Associate in Applied Science Degree AN
Purpose: This curriculum is designed for persons who seek
knowledge and employment in the field of marketing with a focus
on communications and public relations, and who are interested in
learning the practical skills needed to create effective public
relations campaigns and media kits, along with how to write and
edit a variety of publicity materials for traditional media formats
and the Internet.
Recommended Preparation: Graduates may seek careers in
business, government, and not-for-profit organizations under titles
such as employee relations, public affairs, investor relations,
government affairs, media relations, corporate communication, event
planning, marketing or product publicity, and consumer services
or customer relations. Successful graduates will need to be enthusiastic
self-starters, detail oriented, exhibit good computer skills, and
able to communicate persuasively with excellent writing and presentation
skills.
Transfer Information: NVCC has formal articulation agreements
for transfer to the B.S. in Management at National Louis University
and the B.S. in Business Education at Virginia Tech.
Recommended Preparation: The student should possess a proficiency
in high school English and a strong background in basic arithmetic
operations.
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First Year
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1st Semester
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2nd Semester
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BUS
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100
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Introduction to Business
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3
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1 ECO
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120
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Survey of Economics
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3
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ENG
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111
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College Composition I
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3
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ITE
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115
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Intro to Computer Applications & Concepts
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3
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MTH
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151
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Math for Liberal Arts I
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3
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SDV
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Elective
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1
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2 ENG
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112
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College Composition II
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3
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3 ENG
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135
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Applied Grammar or ENG Elective
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3
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4 ITD
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110
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Web Page Design l
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3
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MKT
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201
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Introduction to Marketing
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3
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5 ___
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Social Science Elective
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6 PED
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116
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Lifetime Fitness & Wellness
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1
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Total Credits/Semester
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16
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16
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Second Year
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1st Semester
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2nd Semester
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BUS
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201
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Organizational Behavior
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3
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3 ENG
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121
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Journalism l or ENG Elective
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3
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7 ___
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Humanities/Fine Arts Elective
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3
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MKT
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200
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Consumers, Marketing & Society
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3
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MKT
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228
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Promotion
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3
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MKT
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282
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Principles of eCommerce
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3
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MKT
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215
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Salesmanship and Marketing Management
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3
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MKT
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221
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Public Relations
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3
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MKT
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283
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Social, Ethical & Legal Issues in eComm.
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3
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MKT
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Elective
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1
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6 PED
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Elective or RPK Elective
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8 SPD
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110
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Intro. to Speech Comm.
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3
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Total Credits/Semester
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18
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16
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Total for the A.A.S. degree in Marketing, Public Relations
Specialization = 66.
Students are encouraged to participate in the Cooperative Education
Program for special career-related work experience.
1 Students considering transfer
should take ECO 201 or 202.
2 English 112 may be substituted
with ENG 116 Writing for Business.
3 Preferred English Electives
are ENG 122 Journalism II, and ELI courses ENG 123 Writing for the
World Wide Web, and ENG 205 Technical Editing.
4 ITD 110 may be substituted
with ENG 123 Writing for the World Wide Web.
5 The social science elective
may be selected from the following: economics, geography, history,
political science, psychology, or sociology (includes anthropology).
6 The PED requirement may
be met by one of the following options: PED 116, 2 cr.; PED 116,
1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus
RPK 205, 216, or 225. PED 116 is offered as both a 1-credit and
a 2-credit course.
7 Humanities/fine arts
elective may be chosen from list on page 38.
8 SPD 110 may be substituted
with SPD 100, 115, 126, or 229.
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