| MARKETING
Associate in Applied Science Degree AN
International Marketing Specialization
Associate in Applied Science Degree AN
Purpose: The International Marketing Specialization is designed
for persons who seek knowledge and employment in the field of
international sales and marketing by means of traditional marketing
methods and electronic commerce focusing on business-to-business
and business-to-consumer transactions. The program will enable
those already in marketing to update their skills in the field
or prepare for advancement in their present job. Graduates may
seek careers in the Federal Government or private industry under
titles such as international marketing assistant/specialist or
research analyst, international trade specialist, global product
assistant manager, international sales support analyst, international
business development analyst, international strategic planner,
international product marketing manager, international marketing
integration analyst and e-commerce entrepreneur. Students are
encouraged to focus on a specific international region acquiring
knowledge of the area, the people, their language and culture.
Transfer Information: NVCC has formal articulation agreements
for transfer to the B.S. in Management at National Louis University
and the B.S. in Business Education at Virginia Tech.
Recommended Preparation: The student should possess a proficiency
in high school English and a strong background in basic arithmetic
operations.
|
First Year |
1st Semester |
2nd Semester |
|
|
BUS |
100 |
Introduction to Business |
3 |
|
1 ECO |
120 |
Survey of Economics |
3 |
|
ENG |
111 |
College Composition I |
3 |
|
ITE |
115 |
Basic Computer Literacy or |
|
|
|
ITD |
110 Web Page Design I |
3 |
|
MTH |
151 |
Math for the Liberal Arts I |
3 |
|
2 PED |
116 |
Lifetime Fitness & Wellness |
1 |
|
SDV
|
|
Elective |
1 |
|
|
BUS |
125 |
Applied Business Mathematics |
|
3 |
|
BUS |
200 |
Principles of Management |
|
3 |
|
BUS |
201 |
Organizational Behavior |
|
3 |
|
3 ENG |
112 |
College Composition II |
|
3 |
|
MKT |
201 |
Introduction to Marketing |
|
3 |
|
|
|
|
Total Credits/Semester |
17 |
15 |
|
|
First Year
|
1st Semester |
2nd Semester |
|
|
BUS |
280 |
International Business |
3 |
|
MKT |
228 |
Promotion |
3 |
|
MKT |
282 |
Principals of eCommerce |
3 |
|
SPD |
110 |
Intro. to Speech Comm. |
3 |
|
4 ___ |
|
Social Science Elective |
3 |
|
___ |
|
Foreign Language |
3 |
|
|
MKT |
215 |
Salesmanship & Marketing Mgt.
|
|
3 |
|
MKT |
275 |
International Marketing |
|
3 |
|
MKT |
283 |
Social, Ethical & Legal Issues in eComm.
|
|
3 |
|
MKT |
|
Elective |
|
3 |
|
2 PED |
/RPK |
Elective |
|
1 |
|
___ |
|
Foreign Language |
|
3 |
|
|
|
|
Total Credits/Semester |
18 |
16 |
Total for the A.A.S. Degree in Marketing, International Marketing
Specialization = 66.
Students are encouraged to participate in the Cooperative Education
Program for special career-related work experience.
1 Students considering
transfer may take ECO 201 or 202 after consulting a faculty advisor.
2 The PED requirement
may be met by one of the following options: PED 116, 2 cr.; PED
116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1
cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit
and a 2-credit course.
3 ENG 116 - Writing
for Business may be substituted for ENG 112.
4 The social science
elective may be selected from the following: economics,
geography, history, political science, psychology, or sociology
(includes anthropology).
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