Instructional Programs
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Purpose: This curriculum is designed to offer students already employed in healthcare marketing the opportunity for improving skills and advancement on the job. For students interested in exploring the rapidly growing industry of healthcare marketing, this certificate is designed to acquaint students with the fundamental skills.
Recommended Preparation: The student should possess a proficiency in high school English.
| Credits | ||||||
| One Year | 1st Semester | 2nd Semester | ||||
| AST | 101 | Keyboarding I | 3 | |||
| ENG | 111 | College Composition I | 3 | |||
| ENG | 116 | Writing for Business or | ||||
| ENG | Elective | 3 | ||||
| MKT | 100 | Principles of Marketing | 3 | |||
| MKT | 228 | Promotion | 3 | |||
| AST | 107 | Editing/Proofreading Skills | 3 | |||
| AST | 253 | Desktop Publishing I | 3 | |||
| HLT | 110 | Concepts of Personal & | ||||
| Community Health | 3 | |||||
| HLT | 141 | Intro. to Medical Terminology | 2 | |||
| MKT | 110 | Principles of Selling | 3 | |||
| Total Credits/Semester | 15 | 14 | ||||
Total credits for the Healthcare Marketing and Public Relations Career Studies Certificate = 29.
Last revised: Monday, May-18-2015 09:37
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