| MARKETING
Associate in Applied Science Degree AN
Purpose: The curriculum is designed for persons who seek full-time
employment in areas involving the marketing and distribution
of goods and for those presently in these fields who are seeking
promotion. The occupational objectives include store manager,
assistant manager, sales supervisor, department manager, sales
and customer service representative, buyer and assistant buyer,
promotion specialist, public relations coordinator, advertising
account manager, media buyer, marketing research technician,
international wholesaler, and human resource manager.
Transfer Information: Although transfer is not the primary purpose of an A.A.S. program, NVCC has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions. Students interested in transfer should contact a counselor or their faculty advisor early in their program.
Recommended Preparation: The student should possess a proficiency
in high school English and a strong background in basic arithmetic
operations.
|
First Year |
1st Semester |
2nd Semester |
|
|
BUS |
100 |
Introduction to Business |
3 |
|
1 ECO |
120 |
Survey of Economics |
3 |
|
ENG |
111 |
College Composition I |
3 |
|
ITE |
115 |
Intro. to Computer Applications & Concepts or
|
|
|
|
ITD |
110 Web Page Design I |
3 |
|
MTH |
151 |
Math for the Liberal Arts I |
3 |
|
2 PED |
116 |
Lifetime Fitness & Wellness |
1 |
|
SDV
|
|
Elective |
1 |
|
|
BUS |
125 |
Applied Business Mathematics |
|
3 |
|
BUS |
200 |
Principles of Management |
|
3 |
|
3 ENG |
112 |
College Composition II |
|
3 |
|
MKT |
200 |
Consumers/Marketing/Society |
|
3 |
|
MKT |
201 |
Introduction to Marketing |
|
3 |
|
4 ___ |
|
Social Science Elective |
|
3 |
|
|
|
|
Total Credits/Semester |
17 |
18 |
|
|
Second Year
|
1st Semester
|
2nd Semester
|
|
|
|
ACC
|
211
|
Principles of Accounting I
|
3
|
|
|
BUS
|
201
|
Organizational Behavior
|
3
|
|
|
BUS
|
221
|
Public Relations OR
|
|
|
|
|
|
BUS 241 Business Law I
|
3
|
| |
5 ___
|
|
Humanities/Fine Arts Elective
|
3
|
|
|
MKT
|
216
|
Retail Organization & Mgt.
|
3
|
|
|
MKT
|
228
|
Promotion
|
3
|
|
|
|
|
BUS
|
205
|
Human Resource Management
|
|
3
|
|
|
MKT
|
215
|
Salesmanship & Marketing Mgt.
|
|
3
|
|
|
MKT
|
227
|
Merchandise Buying & Control
|
|
3
|
|
|
MKT
|
282
|
Principles of eCommerce or
|
|
|
|
|
|
MKT
|
275 International Marketing
|
|
3
|
|
|
2 PED
|
/RPK
|
|
|
1
|
|
|
SPD
|
110
|
Intro. to Speech Communication
|
|
3
|
|
|
|
|
|
|
Total Credits/Semester
|
18
|
16
|
Total for the A.A.S. Degree in Marketing = 69.
Students are encouraged to participate in the Cooperative Education
Program for special career-related work experience.
1 Students considering
transfer may take ECO 201 or 202 after consulting a faculty advisor.
2 The PED requirement
may be met by one of the following options: PED 116, 2 cr.; PED
116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1
cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit
and a 2-credit course.
3 ENG 116 Writing for
Business may be substituted for ENG 112.
4 The social science elective may be selected from the economics, geography, history, political science, psychology, or sociology (includes anthropology) courses listed on pages 40-41. 5 Humanities/fine arts elective may be chosen from list on page 40.
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