College Catalog Programs of Study 2011-2012

MARKETING

 

Career Studies Certificate

AN

Purpose: The curriculum is designed to offer students already employed in marketing sales and promotion the opportunity for improving skills and advancement on the job. For students interested in exploring marketing as a career, this certificate is designed to acquaint students with the fundamental skills.

Recommended Preparation:  Students should possess a proficiency in high school English and a strong background in basic arithmetic operations.
One Year Credits
1st Semester
ENG 111 ENG  111  College Composition I or ENG Elective 3
ITE 115 Intro to Computer Applications & Concepts 3
MKT 201 Introduction to Marketing 3
MKT 228 Promotion 3
SDV 100 College Success Skills 1
Total   13
2nd Semester
BUS 125 Applied Business Math 3
CST 110 Intro to Communication 3
MKT 200 Consumers, Marketing and Society 3
MKT 275 International Marketing or MKT 282 Principles of eCommerce 3
MKT 215 Sales & Marketing Management 3
Total   15
Total credits for the Marketing Career Studies Certificate=28

1 Students may substitute the SDV 101 Orientation section related to this program.