College Catalog Programs of Study 2010-2011

MARKETING

Associate of Applied Science Degree

AN

Purpose:

The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, and human resource manager.

Transfer Information:

Transfer is not the primary purpose of an A.A.S. program, but NOVA has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions. Students interested in transfer should contact a counselor or their faculty advisor early in their program. Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.
Two Years Credits
1st Semester
BUS 100 Introduction to Business 3
1ECO 120 Survey of Economics 3
ENG 111 College Composition I 3
ITE 115 Intro to Computer Applications & Concepts or ITD 110 Web Page Design I 3
MTH 151 Math for the Liberal Arts I 3
2PED 116 Lifetime Fitness & Wellness 1
3SDV Elective 1
Total   17
2nd Semester
5___ Social Science Elective 3
BUS 125 Applied Business Mathematics 3
4ENG 112 College Composition II 3
MKT 201 Introduction to Marketing 3
MKT 282 Principles of eCommerce or BUS 200 Principles of Management 3
MKT 200 Consumers/Marketing/Society 3
Total   18
3rd Semester
6___ Humanities/Fine Arts Elective 3
ACC 211 Principles of Accounting I 3
BUS 201 Organizational Behavior 3
MKT 228 Promotion 3
MKT 283 Ethical, Legal & Privacy Issues in eCommerce or BUS 241 Business Law I 3
MKT 216 Retail Organization & Mgt. 3
Total   18
4th Semester
BUS 205 Human Resource Management 3
7CST 110 Intro to Communication 3
MKT 215 Sales & Marketing Mgt. 3
MKT 221 Public Relations or MKT 275 International Marketing 3
MKT 227 Merchandise Buying & Control 3
2PED/RPK Elective 1
Total   16
Total credits for the Marketing A.A.S. in MARKETING=69

1 Students considering transfer may take ECO 201 or 202 after consulting with a faculty advisor.
2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK activities course. PED 116 is offered as both a 1-credit and a 2-credit course.
3 Students can take SDV 100 College Success Skills or the SDV 101 Orientation section related to their particular program.
4 ENG 116 Writing for Business or ENG 125 may be substituted with the advice of a counselor or faculty advisor.
5 The social science elective may be selected from the economics, geography, history, political science, psychology, or sociology (includes anthropology) courses listed under General Education Electives.
6 Humanities/fine arts elective may be selected from the humanities/fine arts courses listed under General Education Electives. 7CST 227 may be substituted.