Geotimes becomes EARTH
Starting with next month's issue, the magazine Geotimes will change its name to EARTH magazine.
Why? Listen to Pat Leahy give AGI's reasons in a video on Geotimes' website.
I gotta say -- this is a smart move. How many people, browsing the racks at Barnes & Noble, are going to pick up a rag called "Geotimes"? It's a pretty dorky name. On the other hand, how many people are going to pick up a magazine called "EARTH"?
Whoa... Major customer expansion, I'll bet. I'm curious to see how much it takes off.
The magazine is re-inventing itself in several ways, not just switching out the masthead. I noticed in the June issue, they started featuring a crossword puzzle, and next month's issue will be the first to feature my monthly cartoon. It's also going to be longer.
Change isn't just a political word this year...
Why? Listen to Pat Leahy give AGI's reasons in a video on Geotimes' website.
I gotta say -- this is a smart move. How many people, browsing the racks at Barnes & Noble, are going to pick up a rag called "Geotimes"? It's a pretty dorky name. On the other hand, how many people are going to pick up a magazine called "EARTH"?
Whoa... Major customer expansion, I'll bet. I'm curious to see how much it takes off.
The magazine is re-inventing itself in several ways, not just switching out the masthead. I noticed in the June issue, they started featuring a crossword puzzle, and next month's issue will be the first to feature my monthly cartoon. It's also going to be longer.
Change isn't just a political word this year...
2 Comments:
I certainly wish Geotimes success as Earth, but don't forget that at least one Earth magazine has already failed as a newsstand publication.
Yes, what Ron said. (I liked the old Earth magazine, and was sad to see it go.)
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